Wienerberger is the largest brickmaker worldwide, the market leader in clay roof tiles and pipe systems in Europe and in concrete paving stones in Central-Eastern Europe, and can look back on 200 years of success. Today, Wienerberger AG has 201 production sites in 30 countries, employs over 17,000 people and generated 3.466 billion euros in sales in fiscal year 2019.

Headquartered in Vienna, the company is known as an innovation and technology leader in the industry and offers smart building materials and infrastructure solutions with sustainable and innovative products. In the course of its digital transformation, Wienerberger decided to set further standards by introducing agile methods (Scrum) in its IT department. In collaboration with catworkx, the project was implemented using a 4-phase plan based on Jira software.

Logo Wienerberger AG

Overview of details

The customer

The requirements

  • Support for a team in the SAP development area
  • Testing/introduction of agile methods
  • Prioritization of upcoming tasks (change requests)

The solution

  • Scrum as a process model
  • Jira software
  • Coaching of the Scrum teams
  • Prioritization of findings with a focus on the PO/BO area
  • Process analysis and development of a customized version
  • Introduction to the core team
  • Test, feedback, training
  • International rollout

The benfit

  • Visibility (change requests)
  • Increased efficiency
  • Stronger customer focus

At the Wienerberger Group, various production sites around the world are connected to an SAP system. In customer relationship management (CRM), there was a desire for further functionalities and customizations, which were to be forwarded to the central SAP CRM IT team. In addition to this large number of feature requests, Wienerberger wanted to standardize the CRM module for all countries in order to be able to carry out updates and maintenance work more effectively. This strategy resulted in a large number of rollout projects for the individual national companies.
In 2019, the Austrian IT development team started working with agile methods for the first time, in part by introducing Jira software. The aim was to create a clear definition of the requirements, to define the business values of these requirements, to generate prioritization and transparency of the requirements for all stakeholders, and to improve the quality of the developments.

The search for the right tools and the right operating environment

The team had selected Scrum as their process model with the aim of initially mapping the internal development processes on this new method. Since the team did not have an experienced Scrum Master of their own, after a few sprints the desire grew for support from a coach to help the team with the stumbling blocks and challenges that needed to be overcome.
One of the challenges to be addressed by the agile process model was the efficient prioritization of all upcoming tasks. More transparent decision-making processes for all involved, as well as the stabilization of development work and the reduction of disruptions, were further requirements.

What our customers say:

Thomas Landl

The agile process has made the team resilient. Even the coronavirus lockdown did not cause any delays in the projects thanks to the switch to the agile approach.

Thomas Landl Wienerberger

Step-by-step: coaching, process analysis, implementation and rollout

Step 1: Coaching

In an initial phase, an agile coach from catworkx supported the development team by participating in Scrum events and addressing specific observations. During this time, the focus of the consulting quickly shifted to backlog management and prioritizing tasks even before they were added to the development backlog. In particular, the business owner's collaboration with the development team was to be analyzed in more detail.

Step 2: Process analysis and division into phases

In order to identify potential improvements, the first step was to visually develop the framework conditions in a process workshop. The business and product owner, a scrum master and management were represented in the workshop. Based on this, the process was divided into different phases and adjustments to the tool-side support in Jira and Confluence were discussed.
The overall process was divided into the following phases: business and technical refinement, development, testing and deployment. In particular, the creation of separate backlogs for refinement represented a step towards greater efficiency. The result: business refinement now serves to enable business owners to assess new topics at an early stage. The main focus here is on the pre-qualification of benefits and costs. Stories can be rejected here if it becomes apparent that they could be judged as “too expensive” or “too unimportant”. All other stories that are not rejected go on to the development team for “technical refinement” and later on to development.

Schritt 3: Realization

As part of the process adjustments, clear phases were defined for business and product owners as well as for the development team. Jira Kanban and Scrum boards are now used by the responsible teams to manage tasks.


Transparency of prioritization was achieved by introducing the WSJF method (“Weighted Shortest Job First”). This allows business owners to assess change requests in terms of “business value”, “time criticality”, “risk reduction” and to put them in relation to the “job size”. The value determined in this way provides valuable assistance in prioritization and gives the product owner and the development team a better understanding of the reason for the chosen priority.


The process in Jira is supported by documentation in Confluence. Details of the content, meeting notes on the tasks and change requests are visible at a glance in the Jira process and can be easily viewed.

Schritt 4: Rollout

The process was initially implemented only for the local IT team. The international rollout then took place in two steps: a core team of a few key users was trained in the new process and how to work with Jira and Confluence. Feedback was iteratively incorporated and implemented in Jira and in the process definition. Only then was the process rolled out to all Wienerberger locations worldwide. With complete success: the new, optimized and agile way of working was adopted by all employees because transparency was created. Key users now have a better understanding of when their change requests will be processed and the development team now has a clearer prioritization of its tasks. The process for the SAP CRM team is currently being rolled out to additional SAP development teams. Wienerberger is supported by catworkx GmbH in Austria.

Conclusion

Change enables progress: Wienerberger AG has once again proven this. By introducing the Scrum method and more transparent and efficient processes, general employee satisfaction has increased significantly. It is clearly traceable who is working on which tasks and projects at which time. The application of Scrum also means more autonomy for the individual employee and there are simple and clear rules that everyone understands. It also means a relief for employees, team members can participate in decision-making, organize themselves, while the management can look forward to time savings and greater effectiveness. The new way of organizing ultimately also means a higher customer orientation, because customer wishes and needs can now be optimally adapted and implemented in the process and in the results through feedback at relatively short intervals.

Contact us!

Do you need information on how to introduce agile methods into your company? Please feel free to contact us! We will be happy to advise you.

This may also be of interest to you

Referenz

Centrally controlled PPM at Wienerberger

Wienerberger, the world's largest brickmaker, optimized its project portfolio management with Jira software and Teamworkx Cloud Hosted. Read our success story to find out more.

Referenz 8/8/22

Interdisciplinary collaboration at C&A with Atlassian

To homogenize the toolchain TIMETOACT replaced two independent ticketing systems for C&A Services GmbH &Co. with the Atlassian product range. With this step into the enterprise cloud, the fashion retailer is putting is putting an exclamation mark on cross-departmental and cross-location digital collaboration.

Referenz

Agile project portfolios implemented with Atlassian tools

As a solution provider for all aspects of doctor-patient communication, Thieme Compliance was faced with the challenge of mapping company-wide projects transparently and centrally.

Agile Transformation
Kompetenz 7/20/22

Agile transformation

Cross-team planning and strategy through scaled agility with Atlassian tools - your entry into successfully scaling agile teams.

Blog

Working across the Atlantic: an interview with Bill

What is it like to work for a German company as an American? We asked our American teammate Bill. The change from American to German work culture can be an exciting challenge. In our latest interview, Bill shares how he experiences these cultural differences, what has surprised him, and how he has integrated into the German way of working. Dive into the exciting dynamics of intercultural work!

Referenz

Customer Relationship Management with Jira and Confluence

The TOPMOTIVE Group consists of Europe's leading companies for catalog and information systems and services in the automotive independent aftermarket. Creating, maintaining and displaying sales-relevant information in one system was the vision that became reality with the help of Atlassian tools.

Training

Jira Essentials with Agile Mindset (Data Center)

Over the course of "Jira Essentials with Agile Mindset (Data Center)" training course participants learn the basics of Jira.

Referenz

Successful cloud migration at Wien Energie

Wien Energie modernized its project management and documentation platforms by migrating Jira and Confluence Server to the cloud – for better integration and more security.

Kompetenz 10/19/22

Digital Transformation with Atlassian Tools

At catworkx, we digitalize business processes for our customers on the basis of Atlassian tools such as Jira and CoAnd you can also benefit from the flexibility, performance and transparency of Altlas

Referenz

Inventory management with Jira and Confluence from Atlassian

The catworkx approach for lifecycle management of IT inventory: The lifecycle of the inventory is modeled as a specific Jira workflow and various inventory categories are mapped and managed as task types. Confluence is perfectly suited for the documentation.

Icon Atlassian Jira Software
Produkt 8/9/22

Jira Software

Planning, tracking and releases of software for agile teams

Service 9/12/22

App Development

Integrations, Tools and Apps - customized developments for your Atlassian solutions

Leistungen Teamworkx Scaling Agile
Lösung 8/12/22

Teamworkx Scaling Agile Blueprint

Agile transformation in a simple way: The "Teamworkx Scaling Agile Blueprint" gives companies the opportunity to scale agility from the team level to a higher level using exemplary modeling

Event

catworkx at itSMF Deutschland

Join catworkx at itSMF Germany, the largest German-speaking service management community. Connect with experts and explore the latest trends.

Referenz

Büchi Labortechnik AG: Successful migration to the cloud

Büchi, a leader in laboratory technology, uses Jira for project management and IT support. After the Atlassian Suite, the company decided to migrate to the Atlassian Cloud with catwork Switzerland.

SAFe® Implementierung - Leistungen
Leistung 8/12/22

SAFe® Implementation

Why process management with Atlassian tools, SAFe® and catworkx? What is the procedure? And what advantages can be expected?

Blog

Girl power in IT: a conversation with Sarah about her career

On International Women's Day 2025, our colleague Sarah talks about her journey to becoming a team leader, challenges in IT and how she lives equality in her daily life – inspired by the day's motto.

Event

catworkx at the Atlassian Team ‘25

Visit catworkx at Atlassian Team ‘25 and learn more about our expertise in Atlassian.

App 8/9/22

Teamworkx Matrix for Jira

ITIL,Portfolio,Risk management Prioritization of Jira processes. Flexibly prioritize Jira issues & map reporting. Ideal for agile teams

Referenz

Integrated Project and User Portal (IPUP)

Transparent and flexible management of projects and users in large environments with Jira Service Management: catworkx has developed a tool for a major customer from the automotive industry, with which projects and the assignment of users involved can be set up largely automatically.

Stay updated

Are you interested in the Atlassian ecosystem, modern teamwork, the digitalization of the working world and agile methods?

In our newsletter we inform you about news about Atlassian & catworkx, exciting event dates, free webinars, new training offers as well as interesting whitepapers and blog posts.

Bitte füllen Sie alle markierten Felder (*) aus.