TOPMOTIVE Group is made up of Europe's leading companies in the field of catalog and information systems and services in the automotive independent aftermarket (IAM). The company offers spare parts dealers, parts manufacturers and workshops a coordinated portfolio for the passenger car, truck and motorcycle segments. Headquartered in Bargteheide, the company is represented at a total of nine locations in five countries. The number of employees has grown from 78 to 250 in the last five years.

To provide a solid technical basis for this development, Karsten Weigel, the Enterprise Application Manager at DVSE, had to create synergies between the departments and thus break down existing silos: “Easily create, maintain and display sales-relevant information about leads (potential customers), customers and partners in one system” was his vision. With the help of catworkx, he successfully implemented this goal.

Logo TOPMOTIVE Gruppe

Overview of details

The customer

DVSE GmbH (TOPMOTIVE-Gruppe)

www.topmotive.eu/en

The requirements

  • Transparent documentation and measurability of activities
  • Predefined structures and templates for a seamless transition between areas
  • Scalability through strong company growth

The solution

Jira:

  • Teamworkx Issue Publisher (catworkx)
  • Teamworkx Issue Picker (catworkx)
  • DnD Postfunctions (Acid Oranges)
  • Exocet (Elements)
  • JiraWorkflow Toolbox (Decadis AG)
  • Scriptrunner (Adaptavist)
  • Jira Automation Plugin (Mohami)
  • Dynamic Forms (Deviniti)

Confluence:

  • Teamworkx Issue Publisher (catworkx)
  • Table Filter and Charts (StiltSoft)
  • RefinedTheme (Refined)

The benefit

  • Increased efficiency through standardized structures in all areas
  • Synergy effects between all departments
  • Increased sales through cross-selling activities
  • Shorter training periods for new colleagues

Collaborative software supports cross-selling approach

The decision to implement a company-wide CRM system was made as early as 2014. TOPMOTIVE Group used different systems in different departments, which resulted in a lack of synergies, poor documentation of customer data and long training periods for new colleagues. “My mission was to create a comprehensive, transparent, efficient and user-friendly framework to also use for cross-selling and to identify higher sales opportunities,” says Weigel. He researched and compared different providers of collaborative software. After some tests, it was clear to him that the Atlassian software Jira was the most convincing product for his project due to its integrated functionalities and cost-benefit ratio. For this pioneering goal, he sought a partner with specialized and long-term experience and decided on the Atlassian Platinum Partner catworkx. “The competence is very high and the interaction is open and honest. I had a very good feeling about the collaboration from the very beginning,” says Karsten Weigel.

A single system for all areas

TOPMOTIVE is growing fast, and with it its customer base and data. The lack of standardized and clearly defined processes has led to increasingly long training periods in many areas. Each department worked independently. “We had to replace the existing isolated solutions and create a unified system for maintaining customer data,” explains Karsten Weigel. This also included changing the mindset of the employees. “The biggest challenge in the project was to ensure the satisfaction of all colleagues,” says Weigel. Weigel initially provided the training himself, and tutorials were continuously developed for the growing workforce. With the help of Jira, it was now everyone's job to ensure reliable data maintenance and thus close the gaps in the documentation. Internal processes in project management, sales and development had to be analyzed and redefined. An authorization system for internal data was developed and integrated into the Atlassian tools.

With the help of the “Dynamic Fields” app, fillable fields were set in relation to each other, thus increasing user-friendliness. All data was mapped in Jira through issues – leads, customers and also partners. The associated information was linked to other tickets thanks to the “Exocet” app, so that contact data, access to demos, events, communication or even contracts are assigned in a structured way and mapped automatically. Everything is in one place. Consequently, Confluence was integrated as a central company wiki and a company-wide, standardized CRM was set up. Other company departments, such as purchasing and human resources, were gradually integrated into the system.

What our customers say:

Karsten Weigel

The catworkx team is highly competent and the interaction is open and honest. I had a very good feeling about working together from the very beginning.

Karsten Weigel TOPMOTIVE

Standardized processes for greater efficiency

The goal of creating a comprehensive customer life cycle that not only enables improved service but also tracking options and cross-selling effects has been achieved. By standardizing structures, a seamless transition between the individual areas has been created. “Our communication has changed completely: information is much more accessible,” says Karsten Weigel, summing up. As part of the implementation of Jira in the different departments, the processes of the individual teams were simultaneously revised, standardized and thus simplified. The figures are now transparent: the changes have resulted in professional reporting of company activities.

Future outlook

The entire sales process is now mapped and recorded in Jira and Confluence – in about half a year there will be another review and further optimizations based on the learnings of the past months. The TOPMOTIVE group continues to grow and new ideas are constantly emerging: the company now produces video seminars and tutorials that are made accessible via Confluence. This ensures that the different locations will continue to have a uniform level of knowledge in the future.

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