Digital Transformation

During the first phase, the established company processes are transferred to faster and simpler systems. For example, Excel-based project management based on a waterfall model can be transferred to an interconnected system - e.g. Jira combined with Confluence - to significantly simplify recording, administration and reporting.

The advantage: in most cases, paper documents are significantly reduced. The use of Jira and Confluence makes project planning, reporting and implementation transparent in real time and simplifies all project communication enormously. 

The second phase involves adding new input options to the existing processes and better integrating business partners. Sometimes the existing system is also changed completely: the task assignment is then switched from a push to a pull principle.

The advantage: new service models can be offered and access to new markets for products and services is made significantly easier. Collaboration between business partners, customers and employees takes place via previously defined company processes. The proven security standards and flexible customization options of Jira and Confluence provide great support for implementation. 

At the third phase, the existing business model is called into question. Digitalization is then used to look for opportunities for disruption. In extreme cases, this can lead to completely new products or approaches and really shake up a company.

The goal: Ultimately, the aim is always not only to remain competitive and fit for the future, but also to open up new business areas and opportunities. This means, for example, considering the possibility of scaling the company and thus being prepared for growth. A complete illustration of business models - implemented with flexible method modules from the Atlassian tools - helps to analyze value chains and make structured changes.